Your first time here? Welcome, I'm glad you've dropped in.... David Soul (aka Bricoleur)
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Very interesting threads on friendfeed, Twitter (follow the thread here), and YouTube give some indication of how quickly conversations over social media can come swell into the power of a mob. There’s a lot of debate over how lasting the impact might be on Motrin (or on Social Media like Twitter for that matter) One interesting starting piece is via LouisGay.com – it will be interesting to see what Motrin’s response will be to the whole affair when they get into the office Monday!”

On a weekend not dominated by major news, Motrin’s brand got stomped on, and waiting around until Monday to pick up the pieces would be too late. After almost a day of getting dissed, the Web site finally went down tonight, either through exceeded demand, or by way of the company’s intervention.

louisgray.com: Brand Reputation Management Is Not a Monday-Friday Gig.

Follow up <still Sunday> :

  • Motrin Heard the News on Ladybug Landings Katja Presnal writes that Motrin took their whole web site down “for little upkeep called taking the ad down.”¬† She also writes about receiving an email from¬† from Kathy Widmer, Vice President of Marketing for McNeil Consumer Healthcare which includes an apology and an indication that Motrin is taking the ad off the web and will, as quickly as possible, stop the print campaign already in distribution.
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Tags: cybernetics, filters, management, social software

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